Today, internet usage among adults has increased by 5% over the last three years. This just tells me that the number of people who go online every is still increasing!!! Think about that – every day new potential customers are coming online for the first time!
Marketing is all about connecting with your customers in the right place and at the right time. To do that today, where do you think you’ll meet them today? On the Internet!
What Is Digital Marketing?
In layman’s language, it is any form of marketing that takes place on the Internet. It also comprises all labors of selling and buying that makes use of an electronic device.
It is defined by the use of digital channels and avenues to connect with your audience where they spend much of their time.
Good digital marketers have clear ideas of how this endeavour pushes them closer to their goals.
- Social Media Marketing.
- Content Marketing.
- Search intent
- Search Engine Optimisation (SEO).
- Email Marketing.
- Online PR and many more.
Here is a quick rundown of these digital marketing strategies.
Social Media Marketing
This is the process of promoting your content on social media to get traffic, increase awareness of your brand for your business. Avenues for social media marketing include:
This practice means the creation and development of content in order to generate more traffic, customers and generally brand awareness. Avenues that help in content marketing are:
- Blog posts.
Search Engine Optimization (SEO)
This is referred to as optimizing your site to rank (in a way) higher in search engine result pages, in order to increase the traffic your website will get. This strategy can be applied to blogs and websites especially.
A lot of businesses use email marketing as a way of reaching their audiences. Emails are also used to communicate discounts and direct people to a business’s website. These are popular strategies used in email marketing:
- Customer welcome correspondences.
- Loyalty information to customers.
- Subscription bulletins.
- Follow-up emails to site guests.
Roles Of Digital Marketers
There are three major specialists involved:
- Content Marketing Expert.
- Social Media Manager.
Main Key Performance Indicators of these specialists are:
- Organic traffic (SEO Manager).
- Time on site, inclusive blog traffic, YouTube channel subscribers and viewers (Content Marketing Expert).
- Shares, Follows, Shares (Social Media Manager).
Now, Roles Of Digital Marketing To A Company Include:
You can see the number of people who have viewed your website in real time using some software. You can also see how many pages they visited, the device they were using and where they came from.
This information just helps you to allocate your time on the most relevant marketing avenues. For example, if only 5% of your traffic is coming from social media, it means your have to allocate more time to social media marketing.
Imagine you sent a letter boy in your community to send flyers of your business to people’s doorsteps. It’s a form of marketing, yes albeit vogue. The issue is that you have no idea how many people bothered to look at the flyer or how many people couldn’t even read it before wind took it away!
Now imagine you had that flyer on a website. You would be able to measure how many people viewed it exactly. That is the whole point of content performance.
That’s the whole point of Digital Marketing.